Social Media Marketing (SMM)
Social media marketing is about having conversations and building relationships with your community. Understanding social media marketing can be a challenge for businesses today. Often businesses don't know how or where to start those conversations. Frankly, not all social channels are right for all businesses.
EquaTEK experts will design a social media strategy that is custom-tailored to meet your business needs. The social channels you choose to integrate with your website and publish content to will depend on your business goals, your customers and other factors.
Having a full understanding of the social channels and their strengths and weaknesses is key to developing a strong social media strategy. Building a Facebook page isn't enough. If your customers are not on Facebook then that is not where you should be putting any resources.
Some of the current channels include:
- and Many Others!
Do you have the confidence to know which channels you should focus on, why and then most importantly, how? Invest your resources wisely in an optimized social media plan with a team of experts who will generate results.
There are other critical factors to consider in your social strategy. Starting with an assessment is always the best approach. Our assessment process takes a look at your business and overall strategy to help you map out a solid baseline for your social strategy. From there you can build long-term campaigns, and start those conversations that will lead to return customers, loyal fans, and a growing referral network.
Ask us about our Social Media / Digital Marketing Assessment.