Tip for your business: Understanding your WHY

Posted on 11/14/2017 by Equatek Interactive

If you have spent much time with a toddler, you know the word why can take on annoying attributes beyond comprehension. Yet if you are in business, being able to answer the one-word question why takes on incredible importance.

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I am inspired to write about trust

Posted on 11/14/2017 by Equatek Interactive

I am inspired to write about trust. It’s an interesting word and concept and yet is likely misunderstood and misinterpreted on a regular basis. I suspect it is something we tend to take for granted as well until it is lost.

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Tips for your business: Goal Setting

Posted on 10/26/2017 by Equatek Interactive in Tips for Your Business

Lately, I find myself thinking about goals a lot. Maybe it’s because I manage a lot of tasks and some days, though I’ve been busy all day, I’m not sure what I have accomplished. Perhaps it is because I’ve never been good at putting substance around my goals.

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What will 2018 look like for you?

Posted on 10/26/2017 by Equatek Interactive

This article may sound like it’s taken right out of a sales manual. Frankly, it’s not yet I am hopeful that you will take what I am sharing to heart and whether you engage us or another service provider, take action. Do something! There is something magical about anticipating a new year. We’ve come to associate the date change as bringing a new outlook on life or a fresh beginning. In our minds, a new year brings about new opportunities and positive change. Yet in reality, unless we do something intentional, the only thing that changes is the date.

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Digital Marketing - yes, it's MANDATORY

Posted on 10/4/2017 by Equatek Interactive

Everybody throws around buzz words and says we need to be doing ‘SEO” or on Social Media. Just because everybody else is doing it, why do I need to? My mother always asked me “if they jumped off a bridge, would you?” In this case, the answer is YES!

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Too Much To Do - try using a Smart Calendar!

Posted on 10/4/2017 by Equatek Interactive in Tips for Your Business

Have you ever seen the person that no matter what, always seems on top of things, on schedule and never flustered? While you might want to hurt them, the fact is you’re jealous! Our Tip this week will help you regain some control and get more organized.

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Tips for Your Business: Website Content

Posted on 9/25/2017 by Equatek Interactive in Tips for Your Business

When developing content for your business, whether that’s for print material or your website, remember that you (likely) are a subject matter expert and that not everyone understands your jargon.

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Has Google forgotten you exist? Whose responsibility is that?

Posted on 9/23/2017 by Equatek Interactive

Getting your website included in organic search results requires focus and intent…it doesn’t just happen. While there are a lot of factors outside of your control, the foundational factors are right at your fingertips. You need to create quality content and you need to expand the content on your website so that Google sees you are investing in your website! In addition, if your website is not responsive, you are your own worst enemy! You have the option to change this by making your website a priority. It doesn’t have to cost a fortune or demand every waking moment – but it does require your attention. We’ve shared some aspects of Google and options that can help you impact your web presence in the complete article which can be accessed here.

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Tips for Your Business: Social Media – all or nothing, right?

Posted on 9/12/2017 by Equatek Interactive in social media Tips for Your Business

Are you using Social Media for your business or have you opted out altogether? Social Media is one of those ‘things’ that by its nature, can be overwhelming. We can help!

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Hard to believe it’s September! Is your business ready to get back to business?

Posted on 9/12/2017 by Equatek Interactive

Hard to believe that September is here, kids are back in school and summer is coming to a close for another season. Speaking of seasons, what season is your business in?

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