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Are You An Educated Consumer of Internet Solutions?

Posted on 3/27/2017 by Equatek Interactive in internet marketing equaTEK University

Years ago, a regional clothing retailer’s tag line was “…an educated consumer is our best customer”.

The male voice with a slight down-state accent was both memorable and effective. Ask people today (that are old enough,) and they quickly recall the slogan from Syms Corp®.

With the arrival of our 2017 equaTEK University series, equaTEK is demonstrating its commitment to helping our clients and other business leaders become educated in an area that comes with lots of confusion - internet marketing. 

Designed to last 90 minutes, each equaTEK University session costs $10 ($5 for current clients) and includes a continental breakfast and the opportunity to network with other business leaders. Topics include such areas as how to effectively select social media outlets, how to develop and publish content, and how to effectively execute a digital marketing plan. 

“Digital marketing can be a confusing topic for business owners,” says Sue Mayo-Smith, equaTEK’s Relationship Manager and a facilitator of our University presentations. Sue adds, “Businesses are often discouraged when they spend money, sometimes lots of money, on digital marketing and feel they didn’t get a good ROI”. Our University series helps business professionals gain the knowledge needed to make better decisions and get the results they want. 

equaTEK began offering sporadic classes in conjunction with area Chamber of Commerce organizations several years ago. With our expansion into our new location, we’ve been able to expand and make a greater commitment to this program. Now, classes are offered on the first Thursday of each month and are presented in our newly remodeled Technical Training Center. 

Download ei University Brochure 

For more information on upcoming events and to register, you’ll find everything you need at Also, please download our 2017 Series brochure for equaTEK University for monthly topics, dates, and descriptions.  


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