Merrell: An Example of Outstanding Customer Service on Twitter

Posted on 2/11/2015 by in merrell customer service twitter best practices twitter customer service

If you intend to use Twitter as a channel to handle customer service as you represent your brand, be prepared to do it well. To really capture the attention of your customers, you must surprise and delight. Here's an example of how Merrell, a brand of outdoor apparel handled a recent customer issue shared via Twitter.

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